How Business Owners and Office Buildings Can Grow in Community
A thriving business ecosystem involves a lot of moving parts. Business owners and their employees may drive the heart of their company, but other factors include:
Office building owners and managers.
The industry community.
Local competitors.
The area at large.
In our post-pandemic, digital world, many seek opportunities to grow in community and economically.
Examine how business owners and office buildings can grow in the community.
Industry Events
The most powerful way business owners and office building managers can grow in the community is through industry events.
These events can be symbiotic: the business attracts attention by organizing the event, and the office building/complex attracts attention by hosting.
If an office building doesn't have the capacity or resources to host a larger-scale event, they might consider a smaller gathering with a more feasible size.
For instance, if a conference is coming to town at a larger venue, the office building can encourage networking by hosting a happy hour after the event.
Education and Continuous Learning
Many of us spend childhood through our early 20s as students, then stop our education in favor of work or other opportunities.
Some folks go back to school for advanced degrees or during career pivots, but not everyone.
With this dynamic, working professionals must engage in education and continuous learning.
Continuous learning can include workshops, classes on the side, department training, and more. Education doesn't exist in a vacuum. The community can come together to create and attend educational events.
For instance, if an office building houses several tech companies, it could host a community lecture on recent advances in artificial intelligence and machine learning.
While industry events may have specific business goals, the primary aim of educational events can be continuous learning for employees and management.
Colleges and Universities
Cities and towns with colleges and universities have incredible opportunities for partnerships. Strong schools lead to solid talent pools, as many students seek employment after graduation in the same area.
Your business can participate in career fairs and recruiting events at the college. Employers can even take it further by inviting student groups to a workshop, event, or tour of their building. Students can use the visit to learn about the company and picture themselves working in the building.
In addition to the talent pool, colleges and universities can serve as industry connectors. For example, geospatial companies around St. Louis have attended geospatial events hosted by Saint Louis University and Washington University in St. Louis and participated in their networking opportunities.
Nonprofits
While private businesses drive our economy, nonprofits enrich it in their own way. Business owners can learn about nonprofits and examine ways to support them.
Corporate sponsorships are a popular way to engage with community nonprofits, but even if a company doesn't have that in its budget, there are other options.
Your employees could volunteer with the nonprofit or attend their events. Engaging with nonprofits on social media also stands to show support.
Local Businesses
There's a certain something about local, small businesses.
They bring character and charm to their areas and uniquely serve the community. Business owners can support local businesses in all the ways you'd expect: partnerships, events, sponsorships, or even choosing them for team outings.
Rather than getting the team lunch catered, consider supporting a local restaurant or opting for happy hour at the new bar down the street.
Connect With the Globe Building
At the Globe Building, we know that modern amenities and technology are essential for any business to thrive.
From secure parking to intelligent building technology, we offer a wide range of amenities and infrastructure to meet your business's needs, including innovative spaces to host workplace events.
Contact us today to learn more about our available spaces.